You see others on TV and you wonder: Am I missing out on phone calls and website hits, new clients and more profit? Isn’t TV at least worth trying? But would I have a reasonable chance of success? Is it worth risking my money to produce and run a TV spot to find out if it works? And how much money would we be talking about here?
I am going to share with you some of what I have learned. I’ll try to give you a running start as you launch into producing and placing your first TV commercials.
So, let’s get started: Is TV advertising right for you? Do you really have a good TV “offer”? How would you actually turn it into a 30-second TV commercial? Would it be better to use an ad agency, or work directly with TV stations? What about using a consultant, who works only for you, to vet what TV stations are telling you? What TV programming would you buy? How do you test a commercial without destroying your bank account before you even know if it works? And what if it does work? If phone calls and website hits really start to come in, how do you take advantage of them? We’ll get into all of that, and more.